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YUJIN












-269°C F/W 24


BAEKJA F/W 25

                                                                                                                                            





























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The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)

BAEKJA, the collection embodies an exploration of Korea's profound cultural essence, drawing inspiration from the timeless elegance and purity of baekja porcelain. Through a fusion of traditional craftsmanship and contemporary fashion aesthetics, the collection seeks to harmonize the minimalist beauty of baekja with modern design sensibilities. With meticulous attention to detail and intentional material selections, the garments aim to evoke the tranquil allure of baekja while delving into the cultural significance of confucian ideals and the concept of 'jeong.'

Baekja serves as both a tribute to Korea's rich artistic heritage and a celebration of its impact on the world of design.

                               




                                       

                                          Look 7 / Back Muscle Black Wool Coat
















































    


     Look 1A / PO_OHNG DRESS / Polyester Fabric Print. Illustration drawn and rendered through CLO3D








       
         Look 1B / PO_OHNG DRESS /  100% Beige Cashmere 












































                               








                                               
                                                Look 2 / Black Cow Leather Zip-up Sleeveless Top with White Polyester Draped Skirt 














            




































































Look 3 / Black Open Stomach Cashemere Wool Jacket with 3D Print Skirt 3D Rendered in CLO3D







                        






































                                                       
                                                        Look 4 / Beauty Inside 3D Print Body Suit

















































                   
                    Look 5 /  Black Cow Leather Cape Dress






























   

Lookbook: Kove Lee @kovelee
Editorial: Kertin Vasser @kertinvasser
Video: Yujin Park @yujinpaark
Hair: Chika @chika.hairstylist
Makeup: Sophie Hartnett @sophie.hartnett
Talents: Zuo Ye @zuoye    JeeHoon Bae @jeehoonbae